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Digital Marketing Manager at Bacula Systems

The overall task for this position is to significantly increase the number of sales leads while also improving lead quality, via Digital Marketing techniques and programs specifically within the Enterprise and large Managed Service Provider marketplace worldwide.

The main task will be to manage a Digital Marketing program that develops, implements, tracks and optimizes our digital marketing campaigns across all digital channels and to do so within budgetary guidelines and constraints.

Positions currently open:

More details are below. If you are interested to work with us, please send your resume and a short introduction paragraph to jobs@baculasystems.com

IT Engineer Intern March 2022 (Switzerland Office)

System Developer

Digital Marketing Manager April 2022 (Switzerland Office)

Our Company

Bacula Systems is the leading Enterprise Network backup and restore software company, combining Bacula’s enterprise-class open standards software with first-class support and professional services. As a result of our rapid international growth, we are seeking to add an IT Engineer Intern to our talented technical team.

Responsibilities:

Drive new traffic to website via various sources, SEO/SEM, create search keyword list, produce SEO content specifically focussed on the Backup and Restore marketplace and improve it constantly
Create and run national and international digital campaigns specifically tuned to the needs of local lead generation
Boost current email marketing campaigns by driving better click-through and more leads
Design, build and maintain our social media presence
Marketing database creation
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Provide input into prioritization of various digital marketing projects and tasks
Involvement/management of content creation

Requirements:

Proven working experience in digital marketing for subscription-based backup and recovery software vendor
Proven track record of lead numbers growth (2x and more) in limited budget requirements for enterprise software vendors
Experience in Sugar, Odoo, Mautic and Mailchimp CRMs and email nurturing systems
Experience in integrating these systems between each other and with WordPress CMS by using webhooks and Zapier
Experience in WordPress CMS (including theme and template changes) and knowledge of popular WordPress plugins
Understanding of company’s products and services in both open source and proprietary versions in order to deliver correct and impactful messaging to correct audiences
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Proven track record of significantly improving organic traffic numbers and of promoting keywords with > 30 000 search volume in the US Google to the first page
Experience in adjusting the website to Google search algorithm updates (Panda, Penguin and others)
Experience with creating local SEO content in English, German and French languages including
finding translatorsAssist in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels in English, German, French and Spanish languages
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Good knowledge of website A/B testing tools (e.g., Google Optimize, Optimizely)
Ability to create A/B testing programs to improve conversion, proven results of A/B tests that improved KPIs
Experience in setting up and optimising Google Adwords, LinkedIn Ads, Bing Ads, ReddIt Ads and Quora Ads campaigns, display advertising campaigns or similar tools, defining budget, account
setup & management, campaign & keyword constant optimization, adding new campaigns/promotions
Proven case studies of significantly decreasing cost-per-lead in both Google Ads and LinkedIn Ads advertising campaigns, ability to deliver maximum number of leads with minimum budgets with optimal allocation
Working knowledge of HTML, CSS, JavaScript and regExp development and constraints
Strong analytical skills and data-driven thinking
Knowledge of Microsoft Power BI to create dashboards from Google Analytics and CRM data
Up-to-date with the latest trends and best practices in online marketing and measurement, with proven experience in deploying A/B measuring tools
Carrying out a philosophy of continual improvement and optimization of digital marketing techniques and tools
Ability to present compelling reasons for investment and to show compelling evidence of R0I to senior managers and budget owners
Must be fluent in English, German, another language is a plus.