VAR Partner Program

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Bacula Systems created the VAR Partner Program with a particular audience in mind – someone willing to build a high-margin, recurring revenue business while delivering enterprise-grade backup and recovery capabilities to their customers.

VAR stands for Value-Added Reseller, and it’s not just about selling software, either. Bacula’s VAR partners aim to resolve some of their clients’ most critical data protection challenges with a solution that combines technical excellence, security, and economic value. A tiered program applied to VAR partners also rewards commitment with support, discounts, and co-investments over time.

Why Become a Bacula VAR Partner?

Economics That Work for You and Your Customers

Bacula’s approach to pricing is a substantial competitive weapon in itself. It offers cost certainty and 40-50% lower TCOs in a market known for its unpredictable per-TB licensing models that often punish data growth. Pricing alone is what can close deals, as it’s an incredible value proposition that keeps many clients coming back for regular renewals.

A Solution You Can Stand Behind

Bacula is a reputable solution that has been working with Fortune 500 companies for years, as well as healthcare systems, government agencies, and research institutions. Recommending Bacula’s solution to someone means you are referring to a proven platform trusted by some of the most demanding IT environments on the planet.

Comprehensive Coverage, One Platform

Figuring out separate solutions for specific purposes is just a waste of time. Meanwhile, Bacula can protect physical, virtual, cloud, and containerized workloads from a single platform. It supports VMware, Hyper-V, AWS, Azure, Kubernetes, Oracle, SAP HANA, IBM Power, and many others. It serves as an excellent way for you to address a broader market of clients. At the same time, the customers themselves acquire a centralized solution with convenient access to a myriad of features.

Margin Protection

Deal registration protects your investment in various opportunities. Once the deal is registered, it is entirely yours, with abundant bonus discounts and protection periods to reward your sales efforts.

Program Tiers

Partners progress through multiple program tiers as their Bacula business grows. Each subsequent tier unlocks an abundance of resources, discounts, and support options.

Enablement & Support

Training & Certification

We strive to invest in your team’s success using a defined certification curriculum:

Bacula Admin I — Hands-on certification for installation, configuration, backup job creation, and troubleshooting
Bacula Expert Series — Deep-dive into enterprise-scale deployments, disaster recovery planning, and performance optimization

Sales Resources

Your partner portal is a centralized source of everything you need to succeed:

Competitive battlecards for Veeam, Commvault, Veritas, and IBM
Vertical solution briefs for healthcare, financial services, government, and HPC
ROI calculators and TCO comparison tools
Proposal templates and customer-facing presentations
Case studies and customer success stories

Build a Profitable Backup Practice with Bacula